White Cloud Names Children's Miracle Network Hospitals Tissue Box Design Contest Winners

Source: The Wall Street Jorunal | June 4, 2013

Donations Made to Six Children's Hospitals Across the U.S.

BENTONVILLE, Ark., June 4, 2013 /PRNewswire/ -- White Cloud(R) , a paper products company, named 12-year-old Stephanie Lopez from Las Vegas the grand prize winner of its national tissue box design contest with Children's Miracle Network Hospitals(R) . Stephanie Avalos, age 14, from Reno, Nev., won second prize and Allison Hutstedler, age 6, from Royal Oak, Mich., won third prize. The designers' artwork is printed on special edition White Cloud facial tissue boxes available exclusively at Walmart through June.

(Photo: http://photos.prnewswire.com/prnh/20130604/CL26054 )

"The children of Children's Miracle Network Hospitals inspire us," said Drew Lufkin, division VP of consumer sales for Kruger Products L.P. "To honor their courage and their families, we are supporting local children's hospitals and bringing three young designers' artwork to life on tissue boxes in stores and homes nationwide."

In the first year of its three-year partnership, White Cloud will donate a total of $140,000 to CMN Hospitals. Each contest winner's hospital will receive $15,000: St. Rose Dominican Hospitals in Las Vegas, Renown Children's Miracle Network in Reno and Beaumont Children's Hospital in Royal Oak. White Cloud also will donate $50,000 to national CMN Hospitals and $15,000 to one CMN Hospitals location in each of Walmart's three regions whose community purchases the most special edition boxes.

Winning designs were selected through votes on White Cloud's Facebook page. Grand prize winner Lopez has leukemia and designed her box with the letters L-I-F-E, flowers, cartoon faces and the words, "I will live." Her hospital, St. Rose Dominican Hospitals, is southern Nevada's only CMN Hospitals location, treating 40,000 kids per year and providing more than $5 million in charity care in 2012. Across the U.S., 158 CMN Hospitals provide life-saving treatment for more than 10 million kids per year.

Visit www.mywhitecloud.com to find special edition White Cloud facial tissue boxes at the nearest Walmart store and increase the chance of a $15,000 donation to your local children's hospital.

About White Cloud

White Cloud paper products give families everyday comfort with products made with quality and value. White Cloud facial tissue, bath tissue, paper towels and GreenEarth(TM) products are made by Kruger Products L.P. and are available exclusively at Walmart. For more information on White Cloud, visit www.mywhitecloud.com and follow White Cloud on Facebook, Twitter and Pinterest.

About Children's Miracle Network Hospitals

CMN Hospitals raises funds for 170 children's hospitals across the United States and Canada, which, in turn, use the money where it's needed the most. When a donation is given it stays in the community, helping local kids. Since 1983, CMN Hospitals has raised more than $4.7 billion, most of it $1 at a time. These donations have gone to support research and training, purchase equipment, and pay for uncompensated care, all in support of the mission to save and improve the lives of as many children as possible. Learn more at www.CMNHospitals.org.